> This only matters if people are otherwise willing to fork over cash for what is currently ad supported. People were paying for Windows when it wasn't ad supp

> This only matters if people are otherwise willing to fork over cash for what is currently ad supported. People were paying for Windows when it wasn't ad supported. People are still paying for Windows now that it is ad supported. Its completely clear that the only thing that matters is whether software businesses want to betray user trust or not - users don't really have much of a say in the matter. They do everything right, but user growth slows down, business growth needs to continue, so they try to extract extra value from each user instead of trying to add extra value that users happily pay more for.