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> Beer-less alcohol in a can is really skyrocketing. Not sure how 5% food-grade ethanol in carbonated water sells for 50% more than beer, but it is what it is.

• SOLAR_FIELDS 5y ago
  In essence, yeah - it really targets a few previously underserved markets. There are a few non-obvious appeals over beer for some: - For one, the most popular brands are a very easy amount of calories to add up per can. White Claw, for instance, has exactly 100 calories per can, so it's very easy to calculate how many calories are consumed per night by counting cans. So it appeals to calorie counters. - Along the same lines, the carbs in the can are straightforward and easy to count. People doing keto are usually trying to stay under 30g of carbs per day. White Claw again has an easy-to-remember and easy-to-count 2g of carbs per can. So it appeals to carb-watchers. - It's gluten free, unlike beer. Obvious appeal for people who have some sort of gluten intolerance Wrap all of the above together and include the fact you mentioned that it functionally works like beer (you buy it in single serve containers in packs, it's relatively low ABV so it won't get you trashed immediately and you can drink it casually and it's served ice cold) but isn't beer from both a taste and feel perspective and it's pretty clear to see why it's really taken off as quickly as it has.