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Not arguing against the M1 performance and sobriety, but what is this anecdote worth when it comes from the VP marketing of Apple ?
by pjerem 5y ago
Not arguing against the M1 performance and sobriety, but what is this anecdote worth when it comes from the VP marketing of Apple ?
- haswell 5y agoHere's my take. Leading up to and since the M1 Macs were released, the tech community went from skeptical, to intrigued, to excited, and if you were to completely remove Apple's hype machine, these machines stand on their own. As an M1 user, I can attest to the ridiculously good battery life, and others in this thread are sharing similar anecdotes (I'm on an Air, so I'm not even on the best battery life available). It is with this context that a statement from Apple's VP of marketing on the same topic is somewhat interesting. The performance and battery life surprised many of us in the tech community, and this anecdote seems to confirm that even at Apple, execs were/are downright surprised at how good this thing is. If this statement was released before these machines launched, or if performance/battery weren't stellar, then a statement like this from a marketing VP might ring hollow. But in the context of this product's success, I think it's more interesting.