"Ad-supported" business models are a fundamental problem of the web. No matter in what shape or form they come, tracking or non-tracking, a billion devices with

"Ad-supported" business models are a fundamental problem of the web. No matter in what shape or form they come, tracking or non-tracking, a billion devices with an ad-blocker are a strong signal that users of the web simply do not want to see ads on web pages. They slow down page load times, make content more difficult to comprehend, incentivize the creation of low quality/spam content (spray and pray), are terribly inefficient way to monetize creative work and use CPU, RAM and bandwidth for very little or most often no benefit for the user (as quantified by atrociously low ad click-through rates). In any other software product if a click through rate for a button was <0.0001% that button/feature would be removed. Nobody likes or wants ads, and even people making a living through ads install ad-blockers. The sooner we start thinking about different business models for sustaining the web, the better.