I think that’s just down to a lot of folks who think ab testing is the answer to every problem not necessarily having a background in maths or stats. I see it a

I think that’s just down to a lot of folks who think ab testing is the answer to every problem not necessarily having a background in maths or stats. I see it all the time in marketing teams where people’s are so conditioned to think of testing as the default that they don’t understand what they’re doing or why.