This is a very solid value proposition for the middle class, once you figure in the right numbers. The subscriptions are for outfit bundles. Under the lowest t

This is a very solid value proposition for the middle class, once you figure in the right numbers. The subscriptions are for outfit bundles. Under the lowest tier $16 plan, you get 2 outfits, 2 items per outfit. So the cost per item is: $16 divided by 4 items = $4 However, you need to multiply that by the number of months before the baby grows out of the clothes. Using my 2-year old as an example, I say 2 months per item. So the cost becomes: $16 divided by 4 items times 2 months = $8 Yes, $8 vs $42 may not make a difference for those on the poor/rich ends of the spectrum - but for the average environment-conscious American mom/dad, it's a major deal. The gap between the consignment bin/walmart/target and the high-end baby boutique is rather large and in my personal experience, not well filled.