> I agree FLoC is tracking (though not at the individual level). FLoC significantly increases the entropy in a user's fingerprint (typically by 15 bits iirc).

> I agree FLoC is tracking (though not at the individual level). FLoC significantly increases the entropy in a user's fingerprint (typically by 15 bits iirc). This improves existing individual tracking mechanisms that use a fingerprinting-based approach. FLoC therefore enables further individual tracking, and browsers that take privacy seriously should disable it.