I regularly pull in extra hours and all nighters for my startup. If there's a fire, I drop everything and focus until its fixed. If the product guys can reasona

I regularly pull in extra hours and all nighters for my startup. If there's a fire, I drop everything and focus until its fixed. If the product guys can reasonably argue that "doing x feature will close more sale", I will spend an entire weekend doing it. My incentives are completely aligned with the company. Whats the secret? I have the benefit of working with nontechnical cofounders who's earned my respect. Instead of wasting my time on "going webscale" and lofty ambitions, they spend their time interacting with customers to sell the product and gather feedback. Every features request that comes back to me to create is something thats going to be used. Of course, thats not enough. Thats just a baseline every startup should adhere to. I also have enough equity that if everything takes off like a rocket, I'll be set for life. I took the equity offer because of previous point. I don't expect anyone reporting to me to have that level of commitment if they don't have that level of stake in the outcome. By all means, they should do the work they are being paid for but I don't expect them to do more.