Demand has been increasing by 5-10% a year in highly desirable areas. Obviously different people are willing to pay different amounts, but everyone wants to pay

Demand has been increasing by 5-10% a year in highly desirable areas. Obviously different people are willing to pay different amounts, but everyone wants to pay as little as possible. As more people want to move in the least wealthy are pushed out and prices increase. After all, rental price is the highest price landlords can take in order to rent out all their units.