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Silicon Valley Set Agtech Back a Decade
- wolverine876 5y agoAn interesting case study in where tech and innovation fail: In most cases, though the farmers are the users of these solutions, they are not often the beneficiaries. This means farmers are being asked to bear the costs — buy and install new hardware, change practices, pay for a subscription, etc. — without realizing the benefits. ... In agriculture, the vast majority of the value accrues in the middle of the supply chain, with the traders, manufacturers, brands & retailers that transform food from farm-gate to consumer. These players can afford to bear the costs of change, and have the incentives to innovate, given they will realize the benefits of digital transformation.
- brodouevencode 5y ago> Set Agtech back a decade But how did it? It was a slow roll from the start.