I think it was DHH who had a great line about this: Don't care about product, care about process. For developers, the process of delivering value IS the excite

I think it was DHH who had a great line about this: Don't care about product, care about process. For developers, the process of delivering value IS the excitement, it doesn't matter how awesome or boring the product itself is, it's the process of writing good code to solve customer problems that excites us.