It the tail is fat, then it absolutely matters to youtube that it is monetized as well. The value proposition of youtube over traditional media has long been th

It the tail is fat, then it absolutely matters to youtube that it is monetized as well. The value proposition of youtube over traditional media has long been that it offers a chance for individuals to be seen, though I don't know to what degree that is still the primary value. Even if it isn't, it costs more per view for youtube to serve less popular videos, since they still need to be distributed around the world. Even if it isn't necessary, it would still be fair for those videos to see at least as much advertising.