This sounds great from a tenant's perspective, too. I can't speak for all renters, but speaking for myself, I have have been frustrated by all the little points

This sounds great from a tenant's perspective, too. I can't speak for all renters, but speaking for myself, I have have been frustrated by all the little points of friction named in this article. However, I should not have had to go to the company's webpage, find no hint of the tenant side of this transaction, get no answer from the chat box, do some google searches, end up back at the blog, and go digging through the blog in order to find apartment.app to be the other half with all the magical UI improvements described in the OP. Afterward, of course I found the link in the footer of the company's main page. UI suggestion. Make it easier for prospective tenants (we are your product, after all) who land on the landlord side to find the renter's side, and vice versa. IMO, there is no greater sin in business than to leave a prospect who has learned of your prodcut/service and wishes to do business with you bereft of someone who will shut up and take his money.