This is a super important point. We as users control how we are treated on the Internet. We can choose to pay for content, or we can choose to exchange our time

This is a super important point. We as users control how we are treated on the Internet. We can choose to pay for content, or we can choose to exchange our time, data, buying habits, psychographics, etc, etc, etc in return for "free" services. The choice is ours...Pay or barter? Barter our time watching ads, or pay money that we earned elsewhere. Disclaimer: Founder of YouTube alternative where site owners who are tired of exchanging their traffic, and user data for free video hosting can pay affordable pricing just like they do for their web host, database host, and other services.