4 ms·

Very good idea. I see a problem with the business model though. My son is 6 months now and we have only ever bought a couple of cheap body stockings. Everything

by troels 15y ago

Very good idea. I see a problem with the business model though. My son is 6 months now and we have only ever bought a couple of cheap body stockings. Everything else was donated to use by friends and family who have had children recently. Even though I like this idea, I probably wouldn't have used it simply because I didn't have to. And I don't think we're unique in that sense; My impression is that people either want new clothes (And thus aren't your target customers) or they are second-handers like me. But maybe there's a third group; I definitely think you should test the marked.

greendot 15y ago
I agree with this. I have a 2 year old and a new one on the way, so I am somewhat familiar. It is tough to beat all the free stuff you get from friends and family. Also, consignment sales are a hit with moms. They go NUTS for them... and for $49, they can walk away with 10-15 items and not have to worry for at least 2-3 months.
jturn 15y ago
The thing I noticed was that you can't pick and choose what you like (maybe I misunderstood). Basically you just get a random dress or outfit. If this were truly a netflix style system, you should be able to choose the latest fashion and swap in and out as much as you want. The benefit is the latest fashion for less. That being said, I really like the concept.
johnrob 15y ago
Another issue I'd wonder about is operational costs. DVDs are pretty easy to warehouse and ship. Clothes come in all kinds of shapes and sizes, plus they have to be washed. Definitely requires a more complex/costly operation, which is amortized over a smaller user base (there are more people watching movies than there are raising young children).
davidw 15y ago
Your profile says: > I live in Copenhagen, Denmark. I think that's significantly different than, say, living in California where you may originally be from some other state that's as distant as you are from Moscow or Madrid, and not have as many friends and family... Also, no, it's probably not ideal for everyone, but by being a small operation, she can satisfy a niche and not have to worry about conquering the entire baby clothing market. Lastly, even though we got plenty of stuff from friends and family, I could see utilizing this to get some 'extras', especially if it's really high quality stuff. Hand-me-downs can sometimes be a bit ragged.
- troels 15y ago
  I think that's significantly different than, say, living in California where you may originally be from some other state that's as distant as you are from Moscow or Madrid, and not have as many friends and family... That's probably right, at least to some degree. In any case, California is certainly a big marked, so even if you can only target a small percentage it could still be a viable business.

by troels 15y ago

greendot 15y ago

I agree with this. I have a 2 year old and a new one on the way, so I am somewhat familiar. It is tough to beat all the free stuff you get from friends and family. Also, consignment sales are a hit with moms. They go NUTS for them... and for $49, they can walk away with 10-15 items and not have to worry for at least 2-3 months.

jturn 15y ago

The thing I noticed was that you can't pick and choose what you like (maybe I misunderstood). Basically you just get a random dress or outfit. If this were truly a netflix style system, you should be able to choose the latest fashion and swap in and out as much as you want. The benefit is the latest fashion for less. That being said, I really like the concept.

johnrob 15y ago

Another issue I'd wonder about is operational costs. DVDs are pretty easy to warehouse and ship. Clothes come in all kinds of shapes and sizes, plus they have to be washed. Definitely requires a more complex/costly operation, which is amortized over a smaller user base (there are more people watching movies than there are raising young children).

davidw 15y ago

Your profile says: > I live in Copenhagen, Denmark. I think that's significantly different than, say, living in California where you may originally be from some other state that's as distant as you are from Moscow or Madrid, and not have as many friends and family... Also, no, it's probably not ideal for everyone, but by being a small operation, she can satisfy a niche and not have to worry about conquering the entire baby clothing market. Lastly, even though we got plenty of stuff from friends and family, I could see utilizing this to get some 'extras', especially if it's really high quality stuff. Hand-me-downs can sometimes be a bit ragged.

troels 15y ago
I think that's significantly different than, say, living in California where you may originally be from some other state that's as distant as you are from Moscow or Madrid, and not have as many friends and family... That's probably right, at least to some degree. In any case, California is certainly a big marked, so even if you can only target a small percentage it could still be a viable business.