From my reading of things, you can't just fork over the cash and obtain "blah.mysite" - your new TLD needs a business plan - and that has to be approved. You

From my reading of things, you can't just fork over the cash and obtain "blah.mysite" - your new TLD needs a business plan - and that has to be approved. You need to sell (or otherwise distribute) domains beneath that - you can't just keep the TLD for yourself. IBM can't just register ".ibm" and keep it to themselves - that won't fly.