>"Surveillance" is essential to internet advertising. I think you are missing the point. As a user, my basic response to "my job is harder if I don't do surve

>"Surveillance" is essential to internet advertising. I think you are missing the point. As a user, my basic response to "my job is harder if I don't do surveillance" is I don't care. If you say that you can't do a certain type of advertising without surveillance, then my response is find another job. There are lots of interesting problems out there to work on for fun and profit. Find another one. Or, stay in advertising and target ads based on what I am doing right now. If I read an online journal about mountaineering, show me ads for mountaineering equipment. Sure, it may be less effective (and boring), but us users are fine with that. Advertisers don't have a right to take away my privacy so they can do what they want. This disconnect keeps coming up over and over. Just because an industry has become large does not inherently make it appropriate.