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> However, that 'somehow' didn't seem to be an issue for 15 years. It has absolutely been an issue. If you listen in on the earnings call, shareholders have b
by Crash0v3rid3 5y ago
> However, that 'somehow' didn't seem to be an issue for 15 years.
It has absolutely been an issue. If you listen in on the earnings call, shareholders have been asking for YouTube revenue for years. Google has to show it can be a profitable business.
- rchaud 5y agoAsking about revenue is not the same as asking about profit. In any case, the 80-20 principle still applies. Monetizing already successful content categories will deliver far more profit than long-tail niche content that far fewer people see.
- syrrim 5y agoIt the tail is fat, then it absolutely matters to youtube that it is monetized as well. The value proposition of youtube over traditional media has long been that it offers a chance for individuals to be seen, though I don't know to what degree that is still the primary value. Even if it isn't, it costs more per view for youtube to serve less popular videos, since they still need to be distributed around the world. Even if it isn't necessary, it would still be fair for those videos to see at least as much advertising.