But should the audience pay or the creators? I can pay a subscription to watch videos but the creators may choose another video hosting service. So this only wo

But should the audience pay or the creators? I can pay a subscription to watch videos but the creators may choose another video hosting service. So this only works if it's a monopoly, or if the services agrees to create a federation. Looks like PeerTube is better suited for this than Youtube but who should I pay and how do hosting platforms pay each creator wherever they host their content?