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one could argue that your conversions are not defined well enough. Define conversion as a qualified lead. Or define conversion as a job application that result
by jpadkins 5y ago
one could argue that your conversions are not defined well enough. Define conversion as a qualified lead. Or define conversion as a job application that results in a callback. Then you can go back to obsessing over conversions :-) Not enough people push back when a bad KPI is set.
- abraae 5y agoIt's a fair point, but really best practice would be to class a conversion as someone who applied for the job, was successful, and then performed at a high level for the next two years. Not practical for many reasons and hard to convey to someone hunched over their Google analytics dashboard.