996 meme is essentially the Chinese version of American companies telling that you need to "hustle", ignoring or outright violating labour standards. It's a ver

996 meme is essentially the Chinese version of American companies telling that you need to "hustle", ignoring or outright violating labour standards. It's a very much capitalist practice pushed by successful private (or as private as it gets in China) entrepreneurs among the rich (who of course don't really work that much).