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Normally that supply chain involves many physical steps, manipulation, storage, inventory, loss prevention, etc.. here the supply chain is trivial and cheap. Co
by jpambrun 5y ago
Normally that supply chain involves many physical steps, manipulation, storage, inventory, loss prevention, etc.. here the supply chain is trivial and cheap. Comparing those as equivalent is not exactly honest.
- thaumasiotes 5y agoSo Apple's doing much less work and taking a much smaller markup. You're absolutely correct that Apple is adding no value, which is a bigger reduction in value added than the reduction in their markup. But the problem isn't that they're applying an objectively high markup. They aren't. The problem is that there's no reason for them to be involved at all.