If you are a company that owns trademarks, you have to defend them or lose them. That means buying the domain name How does that follow? Coca-Cola doesn't hav

If you are a company that owns trademarks, you have to defend them or lose them. That means buying the domain name How does that follow? Coca-Cola doesn't have to own Coke.org to protect its trademark. It would have to sue anyone who used it in the context of soft drinks. If a cocaine rehab clinic got the domain then Coca-Cola wouldn't have any trademark issues.