It's not easy to qualitatively represent your fancy HDR algorithms and focus finding, especially in the realm of phones where there are fewer standard terms to

It's not easy to qualitatively represent your fancy HDR algorithms and focus finding, especially in the realm of phones where there are fewer standard terms to play with (even something as simple as OIS means nothing to 99% of buyers) That's why you see a focus on showing off the end results now, like Apple's rebooted "Shot on iPhone" campaign or Samsung's current photo competition restricted to photos taken with a Galaxy S21