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For a long time it was very easy to advertise cameras by the number of megapixels, and consumers supposedly like easy to understand numbers where bigger is bett
by einr 5y ago
For a long time it was very easy to advertise cameras by the number of megapixels, and consumers supposedly like easy to understand numbers where bigger is better. This used to be kind of true back in the day of <6MP but raw megapixel numbers have been fairly useless for fifteen years or so.
It's a slow process moving away from this once you've drilled it into people's heads with marketing. It's just like how MHz used to be an easy and fairly reliable way to compare CPU's in the 90's and it took a really long time for the general public to understand that clock speed isn't all that matters.
- ctdonath 5y agoI’ll take that a step further and contend Apple wants to do away with advertising technical specs: resolution, speed, capacity, etc should be good enough that users just don’t care to know. At that point, most customers shy away from competition because the tech numbers are incomprehensible or deceptive.
- exporectomy 5y agoI'm looking forward to further movement of the market in that direction. Some products aren't the centerpiece of your life and you want it to just work without consuming your mental effort. Enthusiasts can still read the spec sheets or reverse-engineered estimated spec sheets if it comes to that, but normal people can get on with their life. I don't know the storage capacity or resolution of my phone, nor the engine size of my car because they're good enough.