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The key is that Wallmart does not prohibit your product from listing its wholesale price on the label. A clause like that should be illegal.
by lostmsu 5y ago
The key is that Wallmart does not prohibit your product from listing its wholesale price on the label. A clause like that should be illegal.
- thaumasiotes 5y agoListing wholesale prices on the product is vanishingly rare, possibly nonexistent. I wouldn't be surprised if it infuriated retailers to the point that they refused to stock your product. Printing MSRP on the product happens all the time. Arizona Iced Tea is a prominent example.
- lostmsu 5y agoRarity of example os irrelevant. Producers have no need for that, because IRL stores generally do not have 50% markup on mass produce.
- simondotau 5y ago> Wallmart does not prohibit your product from listing its wholesale price on the label. Are you sure that they don't? I honestly wouldn't be surprised if Walmart does have clear policies around prices of any kind being printed on packaging. And it wouldn't be a stretch to assume that if they have a policy, it would disallow printing of any price which is less than the highest price Walmart intend to charge at retail.
- lostmsu 5y agoUnless you can show such a policy, it is reasonable to assume it does not exist. I surely have no way to prove otherwise short of finding complete list of all policies. A good indication is that neither of us heard about it so far.
- simondotau 5y agoIf we have no evidence, it is not "reasonable to assume" anything. Meanwhile, I'm merely saying that it wouldn't surprise me if such a policy exists, whether formally or informally. The distinct lack of any product on Walmart shelves which has a below-RRP price printed on its packaging is strong circumstantial evidence at the very least.
- lostmsu 5y agoIt is reasonable due to the Occam Razor. The fact that you mentioned is an extremely weak evidence in the light of very thin margins Walmart has (under 3%), which is more than 10 times less than the old store tax, with probably even smaller incentive to combat.