It is difficult to get a man to understand something, when his salary depends on his not understanding it. LG's business model is to earn a one off payment by

It is difficult to get a man to understand something, when his salary depends on his not understanding it. LG's business model is to earn a one off payment by selling an appliance. It doesn't earn any incremental payment each time a consumer accesses the appliance. Facebook and Google have different models. They sell ads each time a consumer engages with their products. To change the behaviour of people who work at Google and Facebook, first think of a way for them to get paid more if they make the changes you want. Then, get their attention with your message and hope they listen and obey you. If you don't get their attention the first time, try again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. And again. That's how advertising works.