JTN, this was actually what Medium led with when they originally started* (minimizing distractions) to clear all the rubbish out of sight when you are reading a

JTN, this was actually what Medium led with when they originally started* (minimizing distractions) to clear all the rubbish out of sight when you are reading a single article, and not have other content & CTA's competing for your attention. Of course, it turned out that alone doesn't imply you actually respect your users' attention, as we saw what Medium turned into. [*the year before this presentation, actually]