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At the dawn of my career I made myself two commitments: 1. Only projects/companies you enjoy 2. Only projects/companies where users are the customers So far
by Swizec 5y ago
At the dawn of my career I made myself two commitments:
1. Only projects/companies you enjoy
2. Only projects/companies where users are the customers
So far so good. It’s amazing the cool stuff you can build when engagement-at-all-cost is the opposite of your goal. When the goal is “Provide so much value users are beyond delighted to pay”.
Feels nice to be aligned
- zarkov99 5y agoI like your way of thinking. What companies do you think fit that goal?
- Swizec 5y agoB2B companies are an obvious example. Find expensive problem, solve it, add sales team. Iterate. DDOG comes to mind as a recent very successful example. Salesforce as well. AWS falls into this category. As does Twilio. Huge huge space :) Personally I like working on B2C SaaS. That path is harder. B2C usually takes the shape of a freemium model. Strava is a good example here, as is Robinhood. Uber and Lyft are here also. There’s also the indie/freelance market that sits between B2B and B2C – consumers who think of themselves as a business. Examples here include ConvetKit, the Adobe suite, Quickbooks, Shopify, Teachable, etc. Again you’re charging users for value provided, based on the revenue they can generate using your platform. I used to work for an EdTech company, that was nice. We had almost a gym membership model where we wanted you to use the app as little as possible to increase margins. Currently working with a health care startup and that’s taking off like a rocket.