You're betting this definition wouldn't have any serious unintended consequences? A hypothetical example: suppose it becomes a legal nightmare to have even hea

You're betting this definition wouldn't have any serious unintended consequences? A hypothetical example: suppose it becomes a legal nightmare to have even heavily censored webserver request logs retained for any period of time if your company does any advertising at all. That is, even if you have no intent or even ability to use those logs for advertising purposes, it might be a lot of work to prove that to the law, unless you take the hopefully-easier route of literally never advertising. "Boo hoo, companies have to prove they're not breaking the law", you might say; as is usually the case with these kinds of regulations, demonstrable compliance might be totally practical for bigger companies but a massive barrier for smaller companies, which on the margin means the difference between success and failure for quite a few businesses that would've otherwise created a lot of value. That specific scenario probably wouldn't happen, I hope, but that's far from the only plausible failure mode! I would like to believe that we can figure out a good definition with relatively little value destroyed in the fallout if a law like this comes into effect, but it's almost certainly not going to be a single sentence.