They don’t want to know us, but they appear to have very few limits on what they’re willing to do to sell ads. So far we’re basically counting on our interests

They don’t want to know us, but they appear to have very few limits on what they’re willing to do to sell ads. So far we’re basically counting on our interests and theirs being coincidentally similar, I would not bet on that in the long run. Better to handcuff them before they decide that doing something incredibly unseemly is necessary for ad sales.