Similarly in Ireland, I'm paying €20/month (prepaid) for "unlimited" (T&Cs: 30gb) data. Even including the cost of my purchased outright phone amortised over th

Similarly in Ireland, I'm paying €20/month (prepaid) for "unlimited" (T&Cs: 30gb) data. Even including the cost of my purchased outright phone amortised over the expected lifecycle (€450/36 months) leads to €32.50/month. Bill pay plans end up way worse on the low end though. The cheapest bill pay plan from my provider is €40/month, only includes phones that are €30 outright, and comes with 20gb of data. A year or two ago it would have been €30/month with only 1gb of data included.