4 ms·

Good question. IANAL but how about this? Any ad which uses data about an individual, without full transparency about the data being used, to target them as an

Good question. IANAL but how about this? Any ad which uses data about an individual, without full transparency about the data being used, to target them as an individual OR where such data is collected and stored and associated with an explicit or implicit identity.

JumpCrisscross 5y ago
“Data about an individual” is too vague, as is “to target them.” Would this ban search-based advertising? What about using an IP address to guess at a language? I think this can be done. I just don’t have the domain expertise to do it, and haven’t seen a proposed definition that made sense. The only intuition I have is around ephemeral versus permanent profiling.
- ColinHayhurst 5y ago
  Agreed and agreed. For search based advertising we use the search query and location (taken from the country the user chooses in settings - and that can be "None" in which case we just use the search query). The language of the search query could be used rather than IP. Key for us is to never store IP and never pass on any part of it.
  - JumpCrisscross 5y ago
    > Key for us is to never store IP and never pass on any part of it I think this might hold the key. The law likely doesn’t need to try to regulate advertising per se, but instead the types of data advertisers are allowed to retain (or access). Maybe a first step is creating a definition of an advertiser, requiring registration (not licensing) and the annual filing of the inputs their algorithm uses? All inputs, even the most banal? This assumes defining advertiser and algorithm and inputs is easier than what we’re trying to ban.
- deallocator 5y ago
  don't browsers send a header telling the server what language they expect? I live in Belgium where there's 3 national languages, and my preference isn't even one of them. Please us whatever language my browser tells you to (English)

JumpCrisscross 5y ago

“Data about an individual” is too vague, as is “to target them.” Would this ban search-based advertising? What about using an IP address to guess at a language? I think this can be done. I just don’t have the domain expertise to do it, and haven’t seen a proposed definition that made sense. The only intuition I have is around ephemeral versus permanent profiling.

ColinHayhurst 5y ago
Agreed and agreed. For search based advertising we use the search query and location (taken from the country the user chooses in settings - and that can be "None" in which case we just use the search query). The language of the search query could be used rather than IP. Key for us is to never store IP and never pass on any part of it.
- JumpCrisscross 5y ago
  > Key for us is to never store IP and never pass on any part of it I think this might hold the key. The law likely doesn’t need to try to regulate advertising per se, but instead the types of data advertisers are allowed to retain (or access). Maybe a first step is creating a definition of an advertiser, requiring registration (not licensing) and the annual filing of the inputs their algorithm uses? All inputs, even the most banal? This assumes defining advertiser and algorithm and inputs is easier than what we’re trying to ban.
deallocator 5y ago
don't browsers send a header telling the server what language they expect? I live in Belgium where there's 3 national languages, and my preference isn't even one of them. Please us whatever language my browser tells you to (English)