There was the badge of exclusivity at first as well. To be one of the earliest adopters of fb you had to have a Harvard email address. When they opened the flo

There was the badge of exclusivity at first as well. To be one of the earliest adopters of fb you had to have a Harvard email address. When they opened the floodgates it was a chance for normal people to associate with fancy harvard people and show how they were too cool for MySpace now. You would be hard pressed to duplicate that kind of buzz anymore.