Google hacks our brains all the time with the youtube algorithm. Until Win10 you could say that Microsoft, like Apple now, makes its money directly on their pro

Google hacks our brains all the time with the youtube algorithm. Until Win10 you could say that Microsoft, like Apple now, makes its money directly on their products, but with Win10 and all the telemetry there, plus the fact that it is a free upgrade that is no longer the case. Plenty of choices has been defended on behalf of Microsoft (frequently because people realize that they had to make those choices based on the absolute requirement of backwards compatibility), and plenty of people have defended Googles choices. But the only company that you mentioned who do not hack our brains today is Apple.