> I think the real problem is consumer perception/treatment of cinemas as expensive rare treats comparable (in price) to going to a theatre. My happiest relati

> I think the real problem is consumer perception/treatment of cinemas as expensive rare treats comparable (in price) to going to a theatre. My happiest relationship with film was when I was able to go to the movies every week (some weeks even twice!). I was going alone, during the week, to independent movie theaters that charge 4-5€. It's a great experience, even if you don't love the movie. It never feels like a ripoff. The main problem IMO is that people don't want to get out of their comfort zone (and lack time/interest to find new stuff they might like). But of course when tickets are 15€ instead of 4€ people are much less willing to take the risk.