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> For the last half decade, if your users are accessing your website through a search query that isn't your site name, you have the wrong audience Hard disagr
by actually_a_dog 5y ago
> For the last half decade, if your users are accessing your website through a search query that isn't your site name, you have the wrong audience
Hard disagree on this. How am I supposed to discover rentpath.com if I don't know I'm looking for it? But if I'm looking to "connect with prospective renters by offering powerful digital marketing and leasing solutions," like the marketing copy on their landing page says, I can easily see myself landing on rentpath.com.
Tell me: did you literally type "hacker news" into google in order to discover this site?
- vmception 5y agoYou discover it because its going viral already on your ads and feeds Or the search query you did use was shared to the data broker and now whats going viral to you already matches what you would have looked for Not advocating for this, it also drives traffic and is whats happening right now Its not important that rentpath or some other service you never heard of was what you picked, only their ad spend and ongoing virality is important as they rely on a predicted distribution of the population to be shown their service and click through
- throwaways885 5y ago> Or the search query you did use was shared to the data broker and now whats going viral to you already matches what you would have looked for This sounds like a conspiracy theory. Search engines generally aren't sharing your queries?
- vmception 5y agoUhm ok 2010 called Its not important which specific service shares what when they all use the same concepts or an analytics package they added happens to be doing that without the developer/executive’s specific knowledge
- throwaways885 5y agoGoogle, DuckDuckGo and Bing are all using 1P scripts.
- burnished 5y agoI've got an adblocker and no 'feeds', but here you are acting like my money doesn't spend.