It does require an active choice/opt-in on the part of the data subject where your legal basis is consent. It defines consent as “freely given, specific, infor

It does require an active choice/opt-in on the part of the data subject where your legal basis is consent. It defines consent as “freely given, specific, informed and unambiguous” given by a “clear affirmative action.” Pre-ticked boxes, for instance, are explicitly not allowed.