Strongly disagree with #2. There are more good films than ever being made now - including comedies - and changing social trends making some types of humour more

Strongly disagree with #2. There are more good films than ever being made now - including comedies - and changing social trends making some types of humour more or less viable hardly affects this. (Some of the best films ever were made under much stricter and more explicit rules about content!) But sure, all passive consumption of entertainment stales over time as you get used to the various tricks. A better response to this can be switching to active consumption. We see this already in the fine arts. No-one today comes into a museum just to be wowed by pretty images, since we're already saturated with prettier images all the time. Instead people come in from the outset to learn about the work as a representative of the social and technical conditions of its production, and as a statement in a centuries-long conversation among different artists. The pleasure of the experience comes from learning about and interpreting it, not passively admiring it.