I think interesting and competent is what you might strive for after you've consumed enough of a type of media. You see it in music and video games too. Eventua

I think interesting and competent is what you might strive for after you've consumed enough of a type of media. You see it in music and video games too. Eventually the big hits and blockbuster games are all pretty boring, if you're an engaged consumer of the medium, you'll start looking for more novel ways to be interested, and start appreciating competency more than you used to.