I would say yes it's now possible to do analytics without cubes, except when butting up against two things: * Really big data (~ PB/day), which makes it imprac

I would say yes it's now possible to do analytics without cubes, except when butting up against two things: * Really big data (~ PB/day), which makes it impractical to process every analytics query by going back to the source * User data subject to GDPR-like retention constraints, where you cannot usually hold on to the base data for ad long as you need analytics for