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There was a case recently where Apple employees demanded they not hire a Silicon Valley executive because he had written and published a semi-fictional account

There was a case recently where Apple employees demanded they not hire a Silicon Valley executive because he had written and published a semi-fictional account of his time in Silicon Valley, and in it was a passage in which he made fun of women in Silicon Valley. Apple employees passed around a petition and out he was. Simultaneously, Apple has in its ranks a famous rapper who's rapped about (and admitted to committing) violence against women, sits in a senior and lucrative role in Apple leadership. As you can see from above, the morality always plays second fiddle to profit. As an old hand, my personal perception and feeling on the topic of morality in corporations is, it's a trick/PR ploy to get young people to feel like they're part of something good. There are many words to describe this phenomenon and both side and naive come to my mind.

kinjba11 5y ago
There is something about corporations that everyone forgets from time to time: corporations are not faceless entities, they are made of people. There is a CEO, a board, a handful of executives running the company. These people set the culture and direction of the company. Some PR is a trick, absolutely. You don't have to watch Mad Men to understand that. But not all CEOs are profit-motivated robots. Tim Cook probably actually believes in promoting privacy. Satya Nadella's son has cerebral palsy. In some way, that impacts how Microsoft is ran. Leaders are humans that can be persuaded. Morality has a place, not everything is fake or second fiddle to profit. PR doesn't exist in a vacuum. Like you said, "the young people" believe it. Those young people include leaders and future leaders and CEOs. Sometimes the PR becomes the truth. Such as when Google employees strongly protested Google's Pentagon/military contracts - and Google dropped them.

kinjba11 5y ago

There is something about corporations that everyone forgets from time to time: corporations are not faceless entities, they are made of people. There is a CEO, a board, a handful of executives running the company. These people set the culture and direction of the company. Some PR is a trick, absolutely. You don't have to watch Mad Men to understand that. But not all CEOs are profit-motivated robots. Tim Cook probably actually believes in promoting privacy. Satya Nadella's son has cerebral palsy. In some way, that impacts how Microsoft is ran. Leaders are humans that can be persuaded. Morality has a place, not everything is fake or second fiddle to profit. PR doesn't exist in a vacuum. Like you said, "the young people" believe it. Those young people include leaders and future leaders and CEOs. Sometimes the PR becomes the truth. Such as when Google employees strongly protested Google's Pentagon/military contracts - and Google dropped them.