Which makes sense. The point of branding is to enable a faceless assemblage of processes and relationships (otherwise known as a "company") to engage and intera

Which makes sense. The point of branding is to enable a faceless assemblage of processes and relationships (otherwise known as a "company") to engage and interact with potential consumers. Branding is an interface between the human and inhuman, and it's always going to be at least as complex as any person-to-people parasocial relationship would be, and probably more so on average.