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Actually, we can't fail now.... we have a lot a revenue and 30M+ users a month. I don't thin it was a lack of focus that caused problems for us. The main probl

Actually, we can't fail now.... we have a lot a revenue and 30M+ users a month. I don't thin it was a lack of focus that caused problems for us. The main problem for us was that building a search results that is--sometimes--20% better than Google's does not incentivize people to switch. This is a problem Wikia Search, Blekko, Bing, DuckDuckGo and countless others have faced or are facing. Although it's easy to change your search engine technically, it's not necessary unless your search engine is failing. The problem is that innovators look at the times when Google fails (i.e. when you see 2-3 horrible results in a SERP), but not when it succeeds (the other 7-8 search results). We took a really hard run at making better results and we proved we could make something incrementally better. In our business making something slightly better is, essentially, failure because it will not cause folks to switch. Now, in terms of educating folks, that's a wide open space. Right now there is no wikipedia, google or facebook of learning. There's Lynda for software, Rossetta Stone for language, Khan Academy for math and bunch of individuals teaching one-off things on YouTube. We are making a brand that runs from how to do your hair, to how to solve angry bird, to how to make a movie poster in photoshop to how to make a vegan shake.... and on and on and on. We have 40k+ videos now and make over 1k a week (with 90 people). We'll get to 3k a week in the next year (with 150-200 people). Then 5-6k videos (with 300-500 people). We're already, we think, the largest providers of orignal (non-UGC) content to YouTube. And we only pivoted a year ago to do learning videos. our ipad apps/courses should really drive traffic too... and forget about it when every TV is internet connected (which really starts this christmas and goes forward for the next 7 years). best j

zachcb 15y ago
One of the things you gotta admire about Jason is his optimism.
staunch 15y ago
The truth is that you pivoted Mahalo years ago to being a "How To" site. It wasn't a real search engine for very long at all. You saw what Demand Media was doing and did exactly the same thing. You denied it the whole time and then finally admitted it only recently when Panda broke the model for you. During those denials you would always point to a couple decent pages on Mahalo that were well done. Now you can point to a few videos that are well done. The problem is that your product was, and is, 95% mass produced crap and 5% good stuff. Look at the recently uploaded content on Mahalo's YouTube accounts. It's almost nothing but 1-5 minute clips of crap like "How to say 'Knife' in Spanish" "How to say 'Door' in Spanish" "How to say 'Chocolate' in Spanish" And the music/computer/gaming equivalents. This isn't the kind of product that people are going to come to rely on or love. They'll only find this stuff when they SEO-stumble across it. If YouTube decides to slap down video content farms you'll have the same problem all over again. If you look at some of the best SEO-driven sites like StackOverflow, TripAdvisor, or Yelp you'll notice something entirely different from Mahalo. Those sites have massive followings of people that actually love them. They are reliant on SEO, but in a very different way from Mahalo. People search Google for a programming question and scan the page for the stackoverflow.com link. They search Google for a restaurant and scan the page for the yelp.com link. Same with TripAdvisor. No one is searching Google or YouTube then scanning the page for the Mahalo videos. You have a head start on video content farming and Google seems to be pretty slow. Eventually the focus on quantity over quality will catch up to you and you'll suffer the same way you did with Panda. The product just isn't good enough to stand the test of time.
- jasonmcalacanis 15y ago
  You're taking the simplest piece of what we're doing and taking it out of context. Yes, we are doing the top 1,000 words in every language and they are short (2-3 minutes) by design. This is because people search for this kind of information CONSTANTLY. And they want to consume it in a video and hear someone say it. We are adding to these grammar and situational videos that will be longer (i.e. how to order coffee in French). These will be put together into a course and will be free and available on iPad and Android in apps, as well as on the web and YouTube. I think these are very, very valuable.
  - staunch 15y ago
    Well, I'll stay tuned Jason. It looks like more of the same content farming right now. Hopefully one day it will become something I can recommend to people. Good luck.

zachcb 15y ago

One of the things you gotta admire about Jason is his optimism.

staunch 15y ago

The truth is that you pivoted Mahalo years ago to being a "How To" site. It wasn't a real search engine for very long at all. You saw what Demand Media was doing and did exactly the same thing. You denied it the whole time and then finally admitted it only recently when Panda broke the model for you. During those denials you would always point to a couple decent pages on Mahalo that were well done. Now you can point to a few videos that are well done. The problem is that your product was, and is, 95% mass produced crap and 5% good stuff. Look at the recently uploaded content on Mahalo's YouTube accounts. It's almost nothing but 1-5 minute clips of crap like "How to say 'Knife' in Spanish" "How to say 'Door' in Spanish" "How to say 'Chocolate' in Spanish" And the music/computer/gaming equivalents. This isn't the kind of product that people are going to come to rely on or love. They'll only find this stuff when they SEO-stumble across it. If YouTube decides to slap down video content farms you'll have the same problem all over again. If you look at some of the best SEO-driven sites like StackOverflow, TripAdvisor, or Yelp you'll notice something entirely different from Mahalo. Those sites have massive followings of people that actually love them. They are reliant on SEO, but in a very different way from Mahalo. People search Google for a programming question and scan the page for the stackoverflow.com link. They search Google for a restaurant and scan the page for the yelp.com link. Same with TripAdvisor. No one is searching Google or YouTube then scanning the page for the Mahalo videos. You have a head start on video content farming and Google seems to be pretty slow. Eventually the focus on quantity over quality will catch up to you and you'll suffer the same way you did with Panda. The product just isn't good enough to stand the test of time.

jasonmcalacanis 15y ago
You're taking the simplest piece of what we're doing and taking it out of context. Yes, we are doing the top 1,000 words in every language and they are short (2-3 minutes) by design. This is because people search for this kind of information CONSTANTLY. And they want to consume it in a video and hear someone say it. We are adding to these grammar and situational videos that will be longer (i.e. how to order coffee in French). These will be put together into a course and will be free and available on iPad and Android in apps, as well as on the web and YouTube. I think these are very, very valuable.
- staunch 15y ago
  Well, I'll stay tuned Jason. It looks like more of the same content farming right now. Hopefully one day it will become something I can recommend to people. Good luck.