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As for 3: BMW, like most of the transportation industry, is unwilling to make the massive investment in battery production required to profitably be able to swi
by marvin 5y ago
As for 3: BMW, like most of the transportation industry, is unwilling to make the massive investment in battery production required to profitably be able to switch their production from fossil to renewable. This reluctance obviously extends to hydrogen-electric drivetrains as well, if that option was even competitive.
Since they're stuck in a classic Innovator's Dilemma situation, they vainly hope that the rest of the world will stand still until their subcontractors are magically able to produce all components required (at prices that leave them competitive!) to switch their entire production to renewable energy. Some hand-waving around technologies that are promising but "not quite there yet" is a central part of this strategy, as it allows them to sell their reluctance to investors. Just sitting there obviously doing nothing would make it too obvious.
They've been doing this for 10 years now, so there's really nothing new to see. Meanwhile, the "electric-car lobby" keeps profitably producing mass-market vehicles and exponentially increasing production capacity, doing the hard work of actually building things in volume that haven't been built before.
The market cap of Tesla implies that this is hardly a controversial stance today, although there is obviously still significant uncertainty.
- polar 5y ago> keeps profitably producing mass-market vehicles For certain definitions of mass-market.