I work only with small businesses and they don't hire people. For example, I'm doing a custom project for $6K. It will take me a few days, but $6K is much less

I work only with small businesses and they don't hire people. For example, I'm doing a custom project for $6K. It will take me a few days, but $6K is much less expensive than hiring a full-time person for $60K or $100K or $200K or whatever. Also, there's really not too much software that a small business needs. Quickbooks. Excel. Salesforce/Zoho/whatever for the CRM. A website. What else does a small business need? When they have special needs, they just get someone like me. It's not like every business is building a nuclear reactor and needs various monitors and alarms and stuff, whatever they even do with reactors, I don't know. There's all kinds of outsourced tech support - phone or onsite. MSPs. Everyone says to find a niche and fill it and that is how you can be successful, but everyone knows this, it is no secret, although so many people do, as if they are the only ones that know about it. But anyways, as a result, there is specialized software for everything imaginable. Damn difficult to find a niche that someone's not trying to exploit. Name an industry, a sub-industry, a sub-sub-industry, a sub-sub-sub-sub-sub-sub-industry and there's specialized software for it.