Thanks for explaining! So isn't "returns on capital" measured in dollars, not percentages? I mean investors/shareholders will look at dividends and stock price

Thanks for explaining! So isn't "returns on capital" measured in dollars, not percentages? I mean investors/shareholders will look at dividends and stock price appreciation, not ROCE. > It's a long game vs a short game. Of course, just because it's a long game doesn't necessarily imply it's better. Yes, exactly. Maximizing returns is not specific enough, "maximizing over X timeframe" is. And this should be decided by shareholders, right? (And so they elect a board that then picks a strategy.) > YouTube YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter. Sure a lot of that goes to content creators, royalties, etc. And running the site costs a lot of money too, but if YT can't make a profit on this much money then I'd be very surprised.