Social media been doing that since nearly the start, though mostly for advertising purposes via "influencers." Read more about some of the early growth hacks (

Social media been doing that since nearly the start, though mostly for advertising purposes via "influencers." Read more about some of the early growth hacks (which have included lots of faked engagement) for most media companies to get a sense of this. It's clear to people who were online since the early days how much things have been changed both artificially and naturally (Eternal September).