I have several ecommerce clients that use Twitter and Facebook for social media efforts. Here's an average of their conversion rates: All Traffic Sources (3.34%

I have several ecommerce clients that use Twitter and Facebook for social media efforts. Here's an average of their conversion rates: All Traffic Sources (3.34%), Facebook (2.55%), Twitter (0.23%). Average number of twitter followers: 6,280. Traffic from Twitter is pretty much worthless. In fact, they wouldn't even be using it if it wasn't for Google.