The right triggers have already been known forever. Look at the history of recycling campaigns in Texas. Bet you didn't know "don't mess with Texas" is about r

The right triggers have already been known forever. Look at the history of recycling campaigns in Texas. Bet you didn't know "don't mess with Texas" is about recycling. Unfortunately, toxic machismo is likely not going to work, especially nation wide, for things based purely in science. Seems pretty incompatible.